Click what, go where, see what…?
If the answer is “so what?” you have a problem.
Great content is wasted if people can’t easily find it. Websites should be easy to use, attractive to the reader, clearly and intelligently organized, and as intuitive as possible.
That is my fundamental principle towards web design.
User-centric creative visual design and organizational principles are the core of intuitive user experience, interface design, information architecture and content strategy.
That’s been my approach since day one, and I plan to keep it that way.